CV

Seth Tucker

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Professional Profile

Creative Director with extensive experience in leading design and marketing communications for Pet Pacific, a national premier pet supplies importer & distributor. Skilled in creating compelling visual narratives, managing brand identity, and executing innovative marketing strategies that drive brand growth and customer engagement. Proven ability to lead cross-functional teams and projects from conception to completion, ensuring alignment with business goals and brand consistency.

 

Professional Experience

Creative Director // Marketing, Art & Communications Manager

Pet Pacific Pty Ltd, Perth, Western Australia (Remote) | [2014] - Present

 

Design & Creative Development:

  • Led the creative process for Pet Pacific's quarterly magazine, including layout design, typography, and brand alignment.

  • Design and update of packaging, branding elements, logos, and advertising materials ensuring visual consistency and on-brand messaging.

  • Spearheaded image acquisition and database management for new products, maintaining a rich repository for marketing and sales collateral.

  • Create and implement window signage and other in-store visual marketing materials using various design software.

  • Conduct rigorous testing and revision cycles for graphics across various media, incorporating feedback to refine and optimize designs.

 

Marketing & Communications:

  • Design and distribute marketing emails and newsletters, driving promotions and engaging with the customer base.

  • Develop web banners and branding materials for digital platforms, enhancing online presence and product promotion.

  • Produce promotional materials for events, and write copy for articles, posts, and newsletters, reflecting the voice of global brands.

  • Utilize AI-driven tools to craft text prompts, generate content, and analyse marketing data to inform strategic decisions.

 

Project & Brand Management:

  • Manage brand pages on social media platforms, curating content and engaging with audiences to bolster brand presence.

  • Determine individual job requirements and lead cross-functional teams to deliver high-quality creative outputs.

  • Schedule projects, define budget constraints, and ensure timely delivery within set financial parameters.

 

Technical & Operational Management:

  • Proficient in using design software such as Photoshop, Illustrator, InDesign, Dimension, and Premiere to execute high-quality designs.

  • Manage technical aspects of creative production, including taking images for products and addressing missing items from inventories.

 

Strategic Planning and Analytics:

  • Analyse market trends and competitors to inform and develop marketing strategies.

  • Measure and report on the success of marketing campaigns and design projects.

  • Develop and manage a marketing and design budget to maximize ROI.

 

Vendor and Stakeholder Relations:

  • Coordinate with printers, publishers, and other vendors to ensure quality and adherence to timelines.

 

Technology and Innovation:

  • Stay informed about the latest design software and technological advancements.

  • Integrate new technologies for design and marketing automation, exploring innovative design techniques and marketing channels.

 

Legal and Compliance:

  • Ensure that all creative outputs comply with industry regulations and laws, managing copyright and trademark issues.

 

Customer Experience and Engagement:

  • Enhance the user experience through thoughtful design and user interface improvements, fostering positive customer interactions.

 

Education & Professional Development

Self-Directed Learning and Continuous Education | [Ongoing]

 

  • Cultivated expertise in graphic design, marketing, and brand management through a dedicated self-learning approach.

  • Engaged in online courses, workshops, and webinars to stay abreast of the latest trends in design and marketing.

  • Demonstrated a strong commitment to professional growth by mastering industry-standard software and tools through self-study, including the Adobe Creative Suite and various digital marketing platforms.

  • Developed a comprehensive understanding of market analytics, strategic planning, and project management without formal instruction, showcasing self-motivation and discipline.

 

Skills

  • Design & Visual Communication

  • Marketing & Brand Strategy

  • Creative Direction

  • Project Management

  • Digital Marketing & Social Media

  • Adobe Creative Suite

  • Content Creation

  • Data Analysis & Market Research

  • Vendor & Stakeholder Management

  • Compliance & Legal Awareness