FurKidz Lick Mats

FurKidz™ LICK MAT, is a product aimed at providing pets, both dogs and cats, with an enjoyable feeding experience that also promotes dental health, mental stimulation, and improved digestion. The 2024 design by Seth Tucker incorporates a dynamic and playful layout that highlights the product’s multifunctionality.

Centered on the front is a large, engaging photograph of a dog in mid-lick, capturing the essence of the product usage. This image is paired with the bold declaration "FOR A LICKIN' GREAT TIME," which not only emphasizes the enjoyment pets derive from the product but also the engaging nature of the product itself. Accompanying icons visually communicate the benefits of using the mat, like promoting dental health and reducing anxiety.

On the reverse side, clear and concise instructions guide the pet owner through the process of using the lick mat in three simple steps. The design includes ample negative space to aid readability and focus attention on the instructional content, ensuring ease of use for the consumer.

Showcased to the right are the actual lick mats and their packaging, available in vibrant, eye-catching colours. These practical product visuals on the packaging allow for immediate recognition and provide a sneak peek at the product’s texture and quality.

In creating this packaging, I balanced informative content with engaging visuals to ensure that the product’s benefits and usage were clear. The resulting design is not only visually appealing on retail shelves but also serves as an educational tool for pet owners, enhancing their pets' feeding and play experiences.